Wellness influencer Ashton Hall's morning routine went viral last month. He used an upscale brand of bottled spring water, Saratoga, for ice-cold facial plunges. For five days, I attempted to submerge ...

There’s a bizarre new influencer morning routine going viral for its intense adherence to ice water face baths. Ashton Hall, an incredibly ripped online fitness coach, has been sharing videos to his 8 ...

A fitness influencer’s bizarre morning routine went viral — and one brand in particular is making a splash. The video posted by Ashton Hall shows his 5½-hour morning routine, which heavily features ...

I think we all started off with this simple question: Why are men diving face-first into a dish of cold spring water during their morning routine? The answer was a bit more entertaining than I thought ...

Hungover? There’s a TikTok hack for that! Users willing to bear extreme cold and a different type of discomfort are dunking their faces in ice water to fight the symptoms of their hangovers, and the ...

Ashton Hall’s unconventional morning routine has drawn close to a billion views, and scores of copycat videos. By Sopan Deb Rise and grind, superstars! Why are you sleeping at 3 a.m. when you could be ...

Wondering which viral skincare trends actually work? A dermatologist rates six popular beauty hacks, from ice face dipping to ...