A number of CPG brands decided to place themselves in the path of totality in the run-up to the eclipse. Blue Moon’s “Eclipse Sips” featuring “Moon Dust” When your brand name itself includes the word ...

Sellers of doughnuts, pizza, smoothies, chips, and one perfectly named, celestially inspired, snack — MoonPie — are looking at the full solar eclipse as a marketing bonanza, albeit a short-term one.

On Monday afternoon, more than 31 million people across North America will be shrouded in darkness for up to four minutes by a total solar eclipse, and that brief spectacle–which has been dubbed the ...

The excitement for the upcoming eclipse is extending beyond the skies. To celebrate the April 8 total solar eclipse, which will cross parts of the United States including more than 115 miles in ...