One of the most important jobs of a marketing manager is to curate an email database – and this is not an easy task. How can you be sure it’s up to date and that you are using it effectively? Most ...

The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email.

Most small business owners know their revenue numbers. They can tell you their monthly sales, their profit margins, and sometimes even their customer acquisition cost. Most small business owners know ...

Define who you’re talking to (and why it matters). Create an irresistible lead magnet and optimize your signup experience. Launch a welcome series that converts Drive targeted traffic to fuel growth, ...