Generative AI has quickly become an essential tool for marketers who want to streamline workflows, personalize messaging and unlock new creative possibilities. But as with any powerful technology, ...

We all face hard choices as we try to build strong companies. Studies have shown that good ethics from the beginning will lead to more profit in the long run.

Communicate effectively in a variety of professional contexts. Recognize professional responsibilities and make informed judgments in computing practice based on legal and ethical principles. In the ...

The public relations industry stands at a crossroads. The rapid adoption of artificial intelligence and digital platforms has transformed how we communicate; however, as someone who has dedicated my ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...