Fireman Sam has been dropped as a fire service mascot, following claims he is not inclusive enough. Lincolnshire Fire and Rescue Service said it made the decision after receiving negative feedback ...

Fireman Sam is being replaced by gender neutral fire extinguishers (Lincolnshire Fire and Rescue Service) Fireman Sam has been dropped as a mascot for a fire service and replaced with gender neutral ...

A fire service says it will no longer use Fireman Sam in its promotional material because the character is outdated and not inclusive. Lincolnshire's chief fire officer Les Britzman suggested the long ...

Follows the adventures of the Pontypandy Fire Station as Fireman Sam, the ultimate hero next door, races to the rescue of his friends and colleagues caught in all sorts of perilous situations.

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...

Welsh animation outfit Siriol is producing a new series of the 1980s kids toon Fireman Sam for Hit Entertainment, with the show destined for the BBC and Welsh network S4C. The toon launched back in ...

The creator of Fireman Sam has said he "can't see" how the children's show has a stereotype problem and puts women off joining the service. It comes after senior fire officer Alex Johnson told the ...