Parle Agro, the largest Indian beverage company, announced Bollywood superstar Salman Khan as the new face of its brand Appy Fizz as it aims to fuel levels of growth far higher than category averages.

Appy Fizz. a fruit-flavoured drink from Parle Agro, has revealed its new branding. The iconic red, white and black brand colours have been juxtaposed in eye-catching, clean, contemporary lettering for ...

For this summer's national marketing campaign of Appy Fizz, Creativeland Asia uses brand ambassador Saif Ali Khan's dream as the new hangout spot for the cool drink. The TVC has just been released on ...

Parle Agro, the Indian beverage manufacturer announced the launch of its new #FeelTheFizz marketing campaign for brand Appy Fizz with a budget of Rs. 100 Cr. This will be the first campaign for the ...

Parle Agro amps up its beverage Appy Fizz with the launch of a 360-degree multimedia campaign. As per the company, the latest ad featuring brand ambassador, Kriti Sanon, highlights Gen-Z’s desire for ...

Parle Agro has released a summer campaign for its beverage brand Appy Fizz featuring brand ambassador Saif Ali Khan. The campaign created by Creativeland Asia went live on the digital platform ...

Parle Agro has rolled out its summer campaign featuring latest brand ambassador Salman Khan. Conceptualised by Sagmeister & Walsh the campaign consists of a film that breaks tomorrow (10 May).

Beverage company Parle Agro has strengthened its positioning in the sparkling fruit drink category, with a colossal multi-media campaign for its Fizz portfolio. The fruit plus fizz portfolio of Parle ...

Nadia Chauhan, joint managing director and chief marketing officer of Parle Agro, talks to Moneycontrol about health consciousness among consumers and how it affects sales of packaged fruit-based ...