Focus groups are an important market research tool companies use to gather feedback on their products and services. They provide an opportunity to have a conversation with a set of individuals to ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

A focus group is a marketing tool that companies use to find out how members of the public receive a product and how the product can be improved. During the focus group, a facilitator asks ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How quantitative methods can supplement a qualitative approach ...

Those who want to offer their insights for the Project Wichita 10-year community vision initiative now know more specifics about how they can do that. Those who want to offer their insights for the ...

As a part of a global research effort around how the future of work has unfolded in 2020 called Go Forward To Work, we closed off the year by co-hosting a focus group with Dell Technologies tailored ...

Would you like to earn money by participating in paid focus groups? This post explains everything you need to know about earning money with market research studies. I first participated in a focus ...

The Columbia Food Council is conducting a five-year study of Boone County's food system and access. Focus groups are gathering qualitative data on food access, with common themes emerging around ...

Frost Center coordinates college-wide survey and focus group research. The administration of surveys and focus groups at Hope College has increased significantly in recent years. In response to this ...

Pew Research Center conducted a series of focus groups to better understand national identity and globalization. We conducted 26 focus groups from Aug. 19 to Nov. 20, 2019 in cities across the U.S.