I tried Kellogg’s new Cocoa Loops with cocoa flavor and its classic crunch. Here’s how it tastes, how it holds up in milk, and my overall verdict.

Kellogg’s launched Cocoa Loops, a chocolate-forward twist on the classic fruity cereal. The new cereal is now rolling out, with wider availability expected by January. Fan reactions are split, with ...

The treats will be featured in Froot Loops and Cocoa Krispies flavors. Nostalgia alert! After being off the shelves for 12 years, Kellogg's is bringing back its popular Cereal Straws. MORE: People on ...

Cereal description: Yellow, green, orange, red, purple and blue circles of “multi-grain” cereal — meaning an amalgamation of corn, wheat and oat flour swirled together in a slather of partially ...

What has always been “follow your nose” is now transitioning into “follow your ears” for a new campaign that celebrates Kellogg’s Froot Loops deep roots in hip-hop culture, having been name-dropped in ...

Kellogg is continuing its quest to get Millennials to become cereal fans. This time, Froot Loops has partnered on exclusive merchandise deals with brands including Neff Headwear, State Bicycle Co. and ...

The deal is expected to close later this year. Froot Loops cereal is getting an Italian twist. Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg ...