WRIC

FRUIT OF THE LOOM REINTRODUCES THE "FRUIT PEOPLE," ICONIC CHARACTERS FORMERLY KNOWN AS THE "FRUIT GUYS," TO SOCIAL MEDIA

Leading apparel brand will debut TikTok and Reels content featuring characters from previous commercials, refreshed for a modern era, to engage fans The brand was inspired to revive the "Fruit People" ...
adweek

Fruit of the Loom Revives Classic Mascots for the TikTok Generation

The fruit guys, as they were once known, sang shoe-gazing ballads a la Coldplay, dropped music videos worthy of early MTV and humanized a healthy food group, all in service of hawking modestly priced ...
Marketing Dive

Fruit of the Loom’s fruit mascots return to refresh brand’s TikTok strategy

Fruit of the Loom is bringing back its fruit-themed mascots with a bigger focus on social media, particularly TikTok, according to news shared with Marketing Dive. The Fruit People, which include ...
KTLA

Fruit of the Loom brings back iconic mascots for new generation

The Fruit Guys are back — sort of. Fruit of the Loom is bringing back its iconic mascots that used to grace our television screens decades ago, this time with a bit more diversity and a new platform.
Los Angeles Times

‘StarWatch’: Fruit of the Loom Guys at Palate

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. X Instagram YouTube Facebook ...