Humor is hard to execute, easier to get wrong and more difficult to measure in a short-term lens. But I’d argue that fear is ...

The Shinsegae Group’s “Landers Shopping Festa” advertisement, released last month, opens with a provocative line: “We didn’t make this ad because we lack money or ideas.” The crude AI-generated video ...

The best advertisements don't just sell products — they are creative and make us think about the brand long after we've seen it. These campaigns employ a variety of tools to hook us, such as clever ...

In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl. It was also hard to throw a Pepsi can without hitting a car ...

Humor has long been seen as a “soft skill,” useful for easing awkward Zoom moments or sharing a laugh with colleagues. But CU Boulder researchers Tony Kong and Peter McGraw argue it’s far more than ...