Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.
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Whatever Happened To The Original GEICO Caveman?
Long before we had the GEICO gecko, the insurance company had another recognizable mascot — the caveman. The caveman became a staple for GEICO as they released a series of commercials around the idea ...
The insurance industry's marketing has been totally disrupted since the millennium. And it all started with a lizard. Perhaps one of the most distressing of all distress purchases is insurance.
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