Advances in technology -- including speech analytics, metrics, a wider array of scrabble data, and perhaps even big data -- are making gamification a must-have tool in customer relationship management ...

The cynical technology journalist in me comes out when the topic of gamification is raised. First of all, “gamification” is a silly, made-up word. When I see it, I want to reach for my red editor’s ...

Microsoft Dynamics CRM will be adding a sales gamification component to its fall release, which is expected to be generally available before the end of this year. The company will be incorporating the ...

Company hopes gamification principles in its CRM application, now in beta, will make it stand out and better engage users The backers of a new open source CRM application called Zurmo are hoping to ...

The backers of a new open-source CRM (customer relationship management) application called Zurmo are hoping to stand out in a crowded field via the use of gamification, the notion of applying ...

Microsoft has acquired Incent Games and plans to integrate the Texas startup’s FantasySalesTeam sales-gamification software into Dynamics CRM. Terms of the deal were not disclosed. Adding the fantasy ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Bloomreach, the agentic platform for personalization, today announced it has partnered with Captain Up, the premier gamification and loyalty platform. This ...

Austin is Co-Founder and CEO to Outfield a CRM company that focuses on leveraging game theory to drive CRM adoption and sales productivity. While the word “gamification” is a 21st-century addition to ...

Many of those who have never tried integrating gamification into their business assume that it is a complicated, costly and drawn-out process. In reality, developing and launching a mini game—like ...

Microsoft has acquired Incent Games and plans to integrate the Texas startup’s FantasySalesTeam sales-gamification software into Dynamics CRM. Terms of the deal were not disclosed. Adding the fantasy ...