Levi Strauss & Co. is doubling down on luxury denim, planning to roll out its new “Blue Tab” jeans — which cost $300 to $400 — in more stores next year as it targets higher-end shoppers while keeping ...
For the past few decades, Levi’s has been dealing with a problem the king of American jeans created for itself. The San Francisco denim slinger made jeans so well throughout the twentieth century that ...
Levi Strauss & Co. has filed a trademark infringement lawsuit against Delta Galil Industries-owned 7 For All Mankind (7FAM), alleging that the brand has "misappropriated" the Levi's tab trademark. The ...