Gillette is making waves for its new ad that draws inspiration from the Me Too movement. The razor company is long known for its "The Best A Man Can Get" slogan, but now they're asking "Is this the ...
The razor brand said it has a responsibility to be inclusive. A father teaching his son to shave is a big moment for everyone, but the rite of passage can take on a whole new meaning for members of ...
A new ad by Gillette shows a rite of passage moment shared between a father and son, who is transgender: the son's first shave. Gillette posted the new spot to its Facebook page on Thursday. In the ad ...
For my day job, I own an ad agency called Cre8ive Empowerment. That’s important for you to know before I share my opinion on the controversial new Gillette ad, which boasts obvious #MeToo implications ...
This story involves a $4,500 video that upended a century-old industry and knocked billions off a household name. A small ...
Razor maker Gillette has launched a new ad campaign to get men to take a second look at toxic masculinity in the age of #MeToo and bullying. The nearly two-minute video shows men watching news reports ...
Shaving for the first time is a big moment in every man's life. Toronto artist Samson Bonkeabantu Brown shared that milestone for him in a very personal and public way. Brown's experience is the focus ...
Gillette’s new online video ad, showing a transgender man shaving for the first time with his father’s loving guidance, received a lot of media attention. And though brands generally prefer to avoid ...
Gillette has a new razor it thinks is so sharp that it required the company to return to the Super Bowl for the first time in 16 years. The Procter & Gamble men’s-grooming giant plans to use NBC’s ...
So who is the mastermind at Gillette who came up with the idea that the best way to sell men’s razors is to insult the customers with condescending liberal propaganda about “toxic masculinity”? Is ...