Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...

Gillette has pioneered shaving innovation for more than 100 years and FlexBall Technology is just the latest example, joining Gillette Body, the brand’s first razor built for the terrain of a man’s ...

When you want a clean, consistently smooth and nick-free shave, you need a good, sharp, and reliable razor to do the job. Last week we asked you which razors you thought were the best, and then we ...

Gillette not only capitalized on male grooming trends; they conquered them by putting three key 21st-century branding success secrets to action. In the last year alone, sales of men’s grooming ...

What's a good shave worth to you? Procter & Gamble bets that it's a lot. On Tuesday morning, its Gillette unit announced a newfangled, swiveling ball-hinge razor, which — starting at $11.49 — will be ...

Gillette’s Fusion ProGlide razors landed in stores this week following an unprecedented number of orders but amid predictions from rivals that the high price tag could put men off the clean-shaven ...

Gillette is gearing up for the UK launch of Fusion ProGlide with FlexBall, which will replace the brand’s existing ProGlide razors. Rolling out next week (from 17 February), Gillette Fusion ProGlide ...

Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...