“Do you see the pattern? Each number in the series after the first two numbers is the sum of the preceding two numbers.” That’s how I began my last column focusing on the Fibonacci sequence, which ...

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Time for some simple mathematics that span across the scientific world. This week, we’re exploring just some examples of the “golden ratio”. * Enough of getting bogged down in the numbers, here’s ...

When it comes to design, the golden ratio is mostly bullshit. Though designers sometimes use it, there’s just no proof people prefer that precise spatial ratio in their buildings, interfaces, or art.

It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...