Hotel companies, which for years have been looking for new ways to lure Internet shoppers away from online travel agencies and directly to their booking sites, will gain a new competitive tool with ...

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and ...

Starting in 2026, DIRECTV will start rolling out its new “Advanced Entertainment Platform” which is based on Google TV. The ...

Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s ...

Google has announced it’s making more changes to how it displays search results in the European Union in response to continued complaints that it’s failing to comply with the bloc’s Digital Markets ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Google is the answer to most people’s problems. Feeling hungry, need to get lunch? Find it on Google. Need to book a hotel? Google its reviews. This is why Google gets over 3.5 billion searches each ...