GroupM issued a revised ad-spending forecast today for the U.S. predicting underlying growth (which excludes political advertising) of 5.8% for 2019. That’s just slightly lower than the 6% underlying ...
WPP media investment unit GroupM has cut its global ad-spending growth forecast for 2019 to 3.4%. That’s a downgrade from the firm’s prediction last December, when it called for 3.6% growth for this ...
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