Streaming subscribers are staring at a once unthinkable scenario: Des, Netflix and HBO Max, long treated as rival must-have ...

According to the company, the problem with HBO Max was the HBO part. There is an important lesson here, which is that your brand is not what you call your streaming service. Your brand is the way your ...

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Subscribe to WrapPRO. HBO Max’s rebranding to just Max is here, and with it, an overhauled streaming ...

Recent corporate initiatives stirred rumours, which began early in December, of Netflix and HBO Max, two of the world's biggest names in streaming platforms, merging into a single app. Netflix's ...

Netflix announced its plans to acquire Warner Bros. for $82.7 billion in early December in a massive landmark deal that took the entertainment industry by storm. The acquisition, should it be ...

Following Netflix's acquisition deal with Warner Brothers early this month, rumours of an app merger resurfaced. Recent corporate initiatives stirred rumours, which began early in December, of Netflix ...