Levi's, Heinz, Gillette take advantage of FIFA logo rules. What NJ, Philly stadiums did?

Here's how Levi's, Heinz and Gillette became the unofficial FIFA World Cup brands people are talking about.

FIFA Clumsily Tried to Hide the Logos of These Banned Brands at the World Cup. It Put Them in the Spotlight Instead.

FIFA covered the Levi's logo, taped over Heinz bottles and masked Beats headphones. The strategy backfired badly.
Yahoo

Heinz goes logo free in bold billboard ads

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Wieden + Kennedy ...

FIFA Covered Levi's And Heinz. Curiosity Did The Rest.

FIFA covered Levi's and Heinz at the 2026 World Cup. Cover something up, and people have to look. The brands that won saw the opening and moved fast.
Yahoo

These ingenious Heinz ad’s have ruined the way I see fries

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Heinz Condiment ...
MediaPost

Heinz Teases 'Tattoo Label' That Doubles As Stencil For Tattoo Artists

Heinz ketchup has some serious fans -- serious enough to want the instantly recognizable logo on their body forever. Inspired by fans’ tattoos of Heinz ketchup bottles or logo, the brand teamed up ...