Add Yahoo as a preferred source to see more of our stories on Google. Now, the popular Japanese candy brand Hi-Chew has taken the American candy market by storm thanks to its chewy texture and ...

When it comes to chewy candy, we've all had Starburst and fruit-flavored Tootsie Rolls. But have you ever tried a Hi-Chew? If you haven't -- YOU NEED TO! Hi-Chew is a popular Japanese chewy candy ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Morinaga & Company's Hi-Chew fruit candy has been a staple in ...

Since entering the U.S. market in 2008, candy maker Hi-Chew has developed a loyal Gen Z fan base by building a lifestyle brand through key partnerships across fashion and gaming, as well as deploying ...

Chewy candy has been a staple in American culture for centuries. One of the earliest examples is Good & Plenty, a sweet licorice surrounded by a hard candy shell, which debuted in 1893. Nearly every ...