YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.

Every year, we at YouTube love to look back at the top performing ads of the past 12 months to showcase the brand creativity that shapes our culture. And 2024 was no different — except for one thing.

One of the internet’s simple pleasures is watching YouTube with an ad blocker. You can watch as many videos as you want without constant interruptions from obnoxious, occasionally unskippable ...

YouTube is changing mid-roll ads for fewer interruptions and increased creator revenue. The platform plans to show fewer ads in crucial moments to improve viewer experience. YouTube content creators ...