"The third channel will give us the chance to do things like whole nights or weekends of, say, Prime Suspect or to get viewers switching from one episode of a drama on ITV1 straight to the next ...

ITV3 has been added to ntl and Telewest's digital cable platforms this morning in preparation for the channel's launch tonight at 9pm.

LONDON — It’s crunch time for ITV — again. The U.K. network, written off more times than Bill Clinton, is facing a crucial fall season that may finally seal the fate of its embattled CEO Charles Allen ...