ITV'S advertising sales have been savaged as firms hold off on marketing campaigns due to the uncertainty created by the long ...

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative ...

CARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized advertising to the 40 ...

Using Magnite’s streamr.ai technology, ITV is launching the bespoke ITV GenAI Ads Manager platform, which creates GenAI ads ...

It was only days ago that Canoe Ventures, the advanced television JV of the nation’s top cable companies, and the ANA released findings from a year-long study of interactive television (iTV) ...

ITV, the UK’s largest commercial broadcaster, and Magnite announce a new partnership. ITV is leveraging Magnite’s streamr.ai technology as the basis of ITV’s bespoke production service ITV GenAI Ads ...

Carolyn McCall also touted the U.K. TV giant's reduced reliance on ad revenue at the Royal Television Society London Convention 2024. By Georg Szalai Global Business Editor U.K. TV giant ITV got only ...