In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Newswise — Under-saving for retirement is a challenge for society, businesses, and individuals. Therefore, behavioral interventions that promote saving are valuable for economic and social well-being.

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

It's not written in the manual, but this is common sense at our company, so please figure it out from the atmosphere and act ...

Human behaviour is profoundly shaped by the unwritten rules and expectations of the social groups to which individuals belong. Normative influences arise when people adjust their actions to align with ...