While the new Titleist AVX maintains its presence as the softer-feeling, lower-spinning multilayer urethane cover ball in the company’s lineup, it also provides an education that making a ...

The Titleist AVX is something new in golf balls for its parent company, even though certain sections of the country got a taste of it last fall. The thing is Titleist doesn’t generally do different, ...

Specs: Three-piece, urethane-covered golf balls. Available in White and Yellow. Available: January 24 Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without ...

What’s new: More ball speed, distance and spin around the greens. How does this happen? The new AVX, which touts the lowest flight, lowest spin and softest feel of Titleist’s three premium balls, ...

After some serious test marketing in warm weather climates, the new AVX from Titleist ($47.99/dozen) is now officially available to players across the country. Manufactured at the same facility in New ...

More greenside spin and distance. It’s a recipe literally every recreational golfer wants with the golf ball in their bag — and one Titleist has strived for with its third-generation AVX golf ball.

Who It’s For: Golfers who want a softer feel, lower flight and less spin than a Pro V1 without sacrificing greenside spin. The Skinny: The updated AVX has a new gradational core and a softer, thicker ...

Last January, Titleist updated the Pro V1 and the Pro V1x, the most-played balls on every professional tour and at events such as the U.S. Amateur, U.S. Women’s Amateur and NCAA Championships. They ...