As a beauty editor, testing mascara is practically part of the job description. And over the years, I’ve developed a very particular set of preferences. When I want full-on glam, I reach for IT ...

Jennifer Lopez and Bethenny Frankel have both raved about It Cosmetics over the years. Evan Agostini/Invision/AP; Getty Images; It Cosmetics Page Six may be compensated and/or receive an affiliate ...

This mascara is one of those products that E! Shopping Editors will never stop buying and it has 9,500+ 5-star Ulta reviews. If you want people to wonder if you're wearing false lashes, you need to ...

You know when you're getting to the end of your mascara, and the wand looks all flaky and you feel like you aren't getting any product out so you start aggressively pumping the wand in and out of the ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s universally ...