For as long as I can remember, a bar of Ivory soap has been a fixture in our bathroom. It was a classic, a symbol of simple, ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...

CINCINNATICINCINNATI — Procter & Gamble’s oldest brand is getting a makeover – kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old ...

CINCINNATI - Procter & Gamble’s oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

CINCINNATI - Ivory soap, Procter & Gamble's oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white packages for the 132-year-old "soap ...

CINCINNATI -- Procter & Gamble's oldest brand is getting a makeover -- kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...