Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

Jaguar and Land Rover’s fortunes changed for the better under Tata’s ownership. By 2010, a surge in demand for luxury cars ...

Jaguar’s entire 2025 model range consists only of the F-Pace SUV; the F-Pace, E-Pace, and XF have been discontinued. But new ...

While Jaguar prepares for its all-electric future, the brand will offer just one model in 2025 in the United States, the sporty and conventionally powered F-Pace SUV. With Jaguar hanging its hat on ...

Jaguar seemingly made a decision regarding the I-Pace examples repurchased from customers following the fire risk caused by ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

The first of the EVs is set to debut in late 2025, and prototypes have recently been spotted undergoing testing for the first ...

Arguably, the thermo-nuclear mainstream and social media meltdown that followed those two events demonstrates the emotional attachment the broader populace has to the Jaguar brand and the length of ...

AN ULTRA-rare Jaguar from the 1960s – dubbed ‘the most beautiful car ever made’ by Enzo Ferrari – is up for sale. Images ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

ICONIC sports car maker Lister – which has been around for some 71 years – has announced it’s pausing all of their future ...

Jaguar Health, Inc. (NASDAQ:JAGX) today announced that Lisa Conte, the company’s founder, president and CEO, will present virtually on Tuesday, February 18, 2025 at the Emerging Growth Conference.