a new leaping-jaguar mark, and a video ad that showed models doing things like painting a wall, holding a sledgehammer, and gathering in a pink desert without any cars in sight. The video ...

Show full PR text JAGUAR LAUNCHES NEW TELEVISION AD TO SPOTLIGHT BRAND'S RESURGENCE ... brand's resurgence by spotlighting its high performance cars and their impressive new design.

Jaguar’s new F-Type Coupe is the subject matter of the spot, and is featured throughout. Its sinister looks play right into the theme of the commercial, as does the car’s throaty exhaust note.

Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...

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