Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron. Not this time. Lakers’ Bronny James controls the ball against the San ...

Bronny James is averaging fewer points per game (9.5) in more minutes (30.9) with the Lakers in 2025-26 than he did in 2024-25 as a rookie. And those are his G League stats — with the South Bay Lakers ...

Nike’s attempt to trademark Bronny James’ “B9” logo has been denied, with officials citing concerns over similarity to an existing brand. The decision comes as Bronny continues to build his identity ...

Bronny James received official trademark protection for his Gothic “B” logo through Nike’s filing with the Patent Office this week. Bronny James secured his personal trademark logo through Nike’s ...

Nike’s promise in Bronny James has always been sky high. He first signed with them on an NIL deal before he began college at USC. That was in 2022, and now in 2026, the son of LeBron James already has ...

Lakers guard Bronny James has worn shoes bearing the "b9" logo in some Lakers games. (Robert Gauthier / Los Angeles Times) The U.S. Patent and Trademark Office notified Nike of its decision with a ...