Suntory brand Jim Beam launched a new campaign on Jan. 15 in partnership with actor and comedian Keegan-Michael Key that is targeted at heartbroken football fans, according to a press release. The tie ...
Jim Beam kicked off an integrated media campaign across TV, streaming, digital, social media and ecommerce to reach football fans. The "7 Stages of Defeat" features actor Keegan-Michael Key. The spots ...
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