A bottle of rare, prestigious whiskey isn’t cool. You know what’s cool? A collection of rare, prestigious whiskeys. Just ask anyone who’s ever tried the Buffalo Trace Antique Collection (Me. Ask me.) ...

Jim Beam is commemorating Super Bowl LX with a limited-edition drop. Following Sunday's big win by the Seattle Seahawks, the popular bourbon brand announced that, as the Official North American ...

A woman walks into a spontaneous barroom singalong of “Sweet Caroline” in a spot that kicks off a new global ad campaign for Jim Beam. The “People Are Good For You” campaign also includes a refreshed ...

Q What is value on a handblown Jim Beam whiskey bottle dated 1911? There are not too many (if any) 1911 anythings around! Two anniversary shots were poured, and the bottle was resealed with wax. — ...

It really has been fascinating, watching the bourbon and rye whiskey lineup of Jim Beam be revamped in the last few years, at least when it comes to the subject of age statements. Only a few years ago ...

The affordable whiskey, a return to form for the popular brand, is a response to major competitors adding their own age statement bottles. Just over a decade ago, Jim Beam Black was an affordable ...

View post: Snowboarder Jeremy Jones Built a Legacy on 2,400-Foot Alaskan Faces. Now He’s Watching His 20-Year-Old Daughter Do the Same Snowboarder Jeremy Jones Built a Legacy on 2,400-Foot Alaskan ...