As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

The start of 2025 is still days away, but one of the new year’s biggest sneaker campaigns is already underway as Nike, Inc.’s Jordan Brand prepares for its 40th anniversary. Celebrations for Jordan ...

Jordan Brand is getting ahead of next year's 40th-anniversary celebration of the Air Jordan line by dropping a new ad in the waning days of 2024. Michael Jordan's namesake brand just released a ...

As fans are taking a trip down memory lane through ESPN's The Last Dance docu-series highlighting Michael Jordan's final championship run with Chicago Bulls, this upcoming Air Jordan 1 Low will ...

When Michael Jordan made his NBA debut on October 26, 1984, the budding basketball legend wore a pair of white and red sneakers. According to Nike, they were the now famous Air Jordan 1, Jordan’s ...

Wilbekin is an award-winning journalist living in New York City. He is also the Founder of Native Son, a movement, community, and platform for Black gay and queer men 1984 was a game changing year for ...

Streetwear lovers insist that the best part of sneakers is they can be used as a tool of self-expression — but there are certain pairs that, historically, have come with a bad stigma attached to them.