Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...
A 2021 survey by Common Sense Media found that 88% of children between the ages of 13 and 18 had their own smartphone and 57% of children between the ages of 8 and 12 had their own tablet. The survey ...
The six-week-old YouTube Kids service is a “hyper-commercialized” environment that intermixes advertising and other programming in a way that deceives its target audience, a coalition of privacy and ...
There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...
High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...
A new study in the American Journal of Preventive Medicine found that just nine children's cereal brands advertised directly to kids dominated purchases by families with kids: Cocoa Puffs, Frosted ...
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