The LEGO Group is going all out to connect with new customers, and this year's soccer collaborations show how fan-driven ...

Before England’s next World Cup match kicks off, football fans have been racing to get their hands on a keepsake of their own thanks to LEGO’s World Cup trophy ...

Let's go, LEGO! Show off your fandom of the FIFA World Cup (bricks and minifigs style) ahead of England v Norway game July 11, 2026, in Miami, Florida ...

Imagine Cristiano Ronaldo and Lionel Messi as Lego characters? Well for football fans, this is now a reality as the Portugal and Argentina stars join hands for a collaboration with the famous toy ...