Mixels stand out in Lego's Toy Fair line-up as the most exciting, and biggest risk, for the brick company this year. It's a new franchise that relies on the simultaneously launched collectable Lego ...
At first blush, Lego’s newest toy seems like the same brick-building fun you know and love. You follow the instructions and build a cute little box to carry around a Lego figurine. But then, things ...
People are finally putting the pieces together. Turns out, the beloved building brick brand Lego takes its name from a charming, simple phrase that’s often used in the toy’s home country of Denmark.
If you click on links we provide, we may receive compensation. Snag a popular Ms. Rachel doll for $9 Amazon (6) So many great toys are on sale and in stock right now that you’ll be kicking yourself ...
According to the history of LEGO, the tiny plastic bricks we know today have origins back to the early 1900s. The company was founded in the carpentry workshop of a Danish furniture maker named Ole ...
Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...
Whenever there’s a new Lego movie, you can count on one thing: excellent tie-in toys. The release of The Lego Movie 2: The Second Part this week is heralded by 19 new building toys, including an ...
LEGO has plenty of festive sets available for purchase, but the best 2025 LEGO winter set is actually one you can't ...
To what does LEGO owe its remarkable half-century success story? CBS News visits the toy giant's Denmark headquarters to find ...
BILLUND, Denmark--Though it's hard to imagine a time without Lego, the world-famous plastic bricks didn't exist until 1949. And today's brick, with its three little tubes that ensure a snug fit with ...
"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally ...
If you grew up thinking Lego was the bomb, better than any other toy in your collection, turns out you’re not alone: A new broad-ranging survey of over 3,000 folks has revealed it’s the most popular ...