Once your company has attracted customers, you still have to earn their repeat business. Stellar service can increase customer retention, but that’s only part of the equation. Building genuine ...

Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a ...

Loyalty programs have come a long way. Although companies have traditionally used their loyalty programs as discount programs and reengagement tools, these programs have much more potential, which the ...

Does everyone have a loyalty program of some kind? Seems like it. 90% of companies have some flavor of loyalty program yet, according to a Loyalty360 survey, 71% of consumers said “yes” when asked, ...