A research report framed as a hypothetical look back from 2028 was making the rounds online and adding to fresh jitters in ...

The expansion of chemical and petrochemical industries is a significant driver for the heat exchanger market, as these sectors require efficient thermal management systems to handle the high ...

The field of market research has seen paradigm shifts over the years due to forces such as the internet, mobile phones, neural sciences and process automation. Today, generative artificial ...

According to a 2024 report from the Marketing AI Institute, AI adaptation is accelerating among marketing professionals, with "a significant jump in people who said they 'couldn’t live without AI,' ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...