Companies take both positive and negative approaches to reaching out to prospective customers, in the messages they convey and how they convey the message -- the marketing methods they use. Either ...

YouTube’s blog post last week about the overabundance of 5-star ratings—and whether this preponderance of the positive calls into question the very effectiveness of ratings systems —sparked a lot of ...

Are your digital channels helping or hurting your brand? It’s a question all B2B marketers need to ask. With 68 percent of B2B buyers preferring to research purchase decisions independently online, ...

As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more ...

Thad is a well-known, increasingly desired, highly valued, proven narrator, bringing with him the unique ability to convert your profit-based story into a positive results orientated marketing ...

The strategic importance of marketing within financial institutions has been slowly shifting for years, and the pandemic has accelerated marketing into a sudden cultural reset. Location closures and ...

Is your content truly connecting with your audience based on what they want and need? Or do you feel like you're throwing spaghetti at the wall? It's a dilemma every marketer has faced. Come learn how ...

Econsultancy, a global provider of digital marketing and ecommerce insights and training, today revealed an early snapshot from its annual Future of Marketing report, which revealed marketers’ ...

Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories. Many brands use a technique called ...

Hubspot's massive 3,600-marketer study on the state of inbound marketing shows that blogging is quite possibly the most important thing a performance marketer can do. The only problem? Proving ROI is ...