As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

It’s a tough economic climate for biotech and healthcare companies. We’re seeing wave after wave of layoffs in the news, and not even the biggest or most powerful brands seem to be spared. As ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...