Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

Discover the history of Sacramento Kings. Learn about its team colors, logo meaning, mascot Slamson the Lion, and home arena Golden 1 Center, and what makes this NBA franchise unique.

Did the Green Bay Packers' 'G' come before the University of Georgia's 'G'? Why don't the Packers have a mascot? Where did the Cheesehead come from? Having played football for 106 years, the Green Bay ...

Susquehanna Township School District is home to a new mascot. “Mato” the black bear debuts tonight at the varsity football team’s 7 p.m. home game against Big Spring. The Susquehanna Township School ...

Jul. 23—Since the state Board of Regents voted to ban the use of Native American mascots, logos and team names for schools in 2023, other uses, like municipal logos, have been called into question or ...

ASHLAND CITY, Tenn (WTVF) — Cheatham Middle School is undergoing a rebranding after the Cheatham County School District was informed in late October that it can no longer use the "Bearcats" mascot.

The Wyandanch community has selected a new school logo, one of the district's final steps of rebranding to its new Wolves nickname under the state's ban of Native American mascots. The district held ...

PORTLAND, Ore. (KOIN) — Aloha High School will usher in the school year with new branding, after several community members raised concerns for the “appropriateness” of its mascot and logo. Although ...

U.S. Department of Education Secretary Linda McMahon claims New York “disrespected the people of Massapequa” when our state adopted a rule banning Native American “mascots” in public schools. But ...