Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts. To assist advertisers with this, Microsoft introduced ...
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers ...
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance. Microsoft Ads will start collecting more website data through ...
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