Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Walk into any trendy store or scroll through your Instagram feed, and you'll notice something shifting. The world is falling in love with less- way less. The minimal-core aesthetic which has taken ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

For marketing decision-makers, now is a crucial time for plotting out brand strategies for the year ahead -- a large part of which includes developing refreshed visual assets to better resonate with ...

In an ironic twist, consumer desire for cleaner nutrition labels is extending to their preferences for minimalist packaging that is free-from the certification logos and claims that call attention to ...