Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

Where sonic logos are a static, unevolving tune shoehorned into every advert and social post, a sonic experience is a fluid auditory expression that reaches all corners of a brand.

MusicGrid's Roudny Nahed writes on how sonic branding gives brands a chance to define the sound of the GCC 's future.

As an advertising tool, they’re blisteringly effective. But while the jingle device worked – and still does – for radio ads and TV spots, “a static sound can no longer carry the weight of a modern ...

Sonic Origins Plus is bringing even more classic Sonic games to modern consoles when it launches on Sonic’s birthday: June 23, 2023. It adds all 12 Game Gear games; a playable Amy to Sonic the ...

On top of that, 17% of respondents between the ages of 18 and 34 said they felt the sonic logo embodies the Tostitos brand, and 70% of audiences across demographics found the sonic branding “fun,” ...

Sonic the Hedgehog is returning with a modern look. The Sega Genesis mascot (and friends) will star in Sonic Superstars, a new take on the 2D platform franchise that trades in his classic 16-bit ...

Sega has remastered Sonic Generations for modern platformers and added in a whole extra adventure featuring Shadow the Hedgehog. Now, in 2024, it feels like history is repeating itself, with the ...

Capitalizing on the "Sonic Original Characters" meme -- often shortened to Sonic OCs -- Forces gives players a full-fledged character creator to play with. You don't even have to be a hedgehog ...

If you zoom in real close on the clapperboard and turn up the brightness a bit on that Sonic 3 logo, you'll see a spin design very similar to that of the logo for the 2001 Dreamcast and Gamecube ...