Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

Where sonic logos are a static, unevolving tune shoehorned into every advert and social post, a sonic experience is a fluid auditory expression that reaches all corners of a brand.

MusicGrid's Roudny Nahed writes on how sonic branding gives brands a chance to define the sound of the GCC 's future.

If you're still grasping onto the idea of a Sonic Adventure remaster in this here year 2025, then it might be time to put such hopes to rest, because it sounds like Sonic Team boss Takashi Iizuka ...

As an advertising tool, they’re blisteringly effective. But while the jingle device worked – and still does – for radio ads and TV spots, “a static sound can no longer carry the weight of a modern ...

Sonic Origins Plus is bringing even more classic Sonic games to modern consoles when it launches on Sonic’s birthday: June 23, 2023. It adds all 12 Game Gear games; a playable Amy to Sonic the ...

Now, Sonic Generations is making a big comeback with a remaster for modern consoles. However, the main star is the brooding Shadow the Hedgehog, who now joins Sonic in the newly packed Sonic X ...

Sega has remastered Sonic Generations for modern platformers and added in a whole extra adventure featuring Shadow the Hedgehog. Now, in 2024, it feels like history is repeating itself, with the ...

Tubi refreshed its logo and added a new sonic brand ID as the Fox Corp.-owned streamer preps to expand into new international markets. Plus Icon Film Plus Icon TV ...

Sonic X Shadow Generations - Summer Game Fest Trailer | PS5 & PS4 GamesWatch on YouTube. Perhaps the most obvious suggestion would be some form of Classic Shadow character to match Sonic.

On top of that, 17% of respondents between the ages of 18 and 34 said they felt the sonic logo embodies the Tostitos brand, and 70% of audiences across demographics found the sonic branding “fun,” ...