For decades, brands used catchy jingles to make their products unforgettable. These short songs were designed to be simple, ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes ...

WORLD WIDE WEB — Some advertisements use unrealistic scenery, attractive people or even heartwarming life lessons to try to get people to "purchase." This commercial doesn't have any of that. It's ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and impactful ...

In an unsettled time, the most effective commercial messages are all about reassurance, togetherness and entertainment. So that may help explain why — at a time when every fresh news alert seems to ...

With tablet war getting hotter with each passing day, it’s just natural for the heat to be felt in the TV ads, too. Needless to say, the various tablet manufacturers are leaving no stone unturned in ...

Suncorp’s strategy to empower customers to protect their homes and assets to reduce their need for insurance protections, was awarded the country’s major prize for effectiveness in advertising.