This as-told-to essay is based on a conversation with Lisa Jean-Francois, a mom and content creator in her 40s from Boston, MA, about leaving the influencer industry. It's been edited for length and ...

I’m often asked this question: “What word best describes you?” My response is always “courageous.” There are a few ways to define this word, but the one that best drives my connection with it is: ...

For a long time I thought brands were for chattel and corporations: an idea that occupies the ephemeral space between the untouchable and fully recognizable. According to “the father of advertising,” ...

Here’s how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback. Clarity in your unique selling ...

Introverted leaders often find personal branding daunting, despite its crucial role in career relevance. This article provides five ChatGPT prompts tailored to help them build authentic, ...

Whether you follow your favorite influencers and brands on TikTok or watch their YouTube channels, you may have seen them go on brand trips. Brand trips are when a brand invites a content creator or ...

Technology company My Brand Tech is launching its services with a mass communication campaign to raise brand awareness among large corporate companies. My Brand Tech, who personalise laptops with a ...