Throughout his legendary career, Michael Jordan became synonymous with Nike and specifically the Air Jordan brand that was launched shortly after he made his NBA debut in 1984. Jordan's famous ...

The fifth episode of The Last Dance explores the path Jordan took to becoming the most famous athlete (and arguably human) on the planet, becoming a ubiquitous presence in ad campaigns and the most ...

In his famous 1989 commercial pitching the NIKE NKE Air Jordan IV, Michael Jordan paired with Spike Lee in a memorable commercial where Lee’s Mars Blackmon character asks Jordan what makes him the ...

This summer, breaking will make its debut as an Olympic sport at Paris 2024. It’s a monumental achievement for a practice that has been beloved around the world since its inception in New York in the ...

Michael Jordan's partnership with Nike -- and the Nike subsidiary Jordan Brand -- undeniably changed how people look at sneakers. With the help of Jordan's influence and popularity, sneakers broke ...

Eight B-Boys and eight B-Girls participated in the Nike Own The Floor dance challenge with ₦300,000 prize for the best B-Boy and B-Girl. This exciting competition honoring dance as a sport and a ...

Moments before the final two episodes of “The Last Dance” began, Nike released a small supply of the Jordan 13 “Flint” sneaker online through its SNKRS app. The retro Jordan sold out in moments. Nike ...

Shoes are Nike’s bread and butter and this year has seen plenty of them. From the record-setting Alphafly 3 to the brand’s exclusive collab with Hyperice, it’d be fair to say the Swoosh put its best ...