Nintendo just unveiled its first commercial for the Nintendo 3DS, set to debut in the U.S. on March 27. The 30-second spot (above) shows various gamers using the device, the 3D functionality drawing ...

Olympic Gold Medalist Gabrielle Douglas Kicks Off Star-Studded Campaign Featuring Glee's Dianna Agron and Modern Family's Sarah Hyland to Show How You Don't Have to Be a Gamer to Enjoy Games on ...

The Nintendo 3DS has quite the marketing challenge, as there is no way to show off the system's main selling point. The first US commercial tries to get around this, with some success.

In the age of the Nintendo Switch, the company's older 3DS handheld tends to get the short end of the stick in terms of press and player attention. But Nintendo has maintained that it's not going to ...